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Case study

The consumer truth hidden in reviews: Are brands really listening?

Too many brands still rely on outdated, biased methods like surveys and focus groups to understand their customers. But the most powerful, honest, and scalable source of feedback—online reviews—remains under utilised.
This case reveals how Consensys AI structures millions of real-world reviews into actionable insights, helping brands replace assumptions with clarity. From identifying product frustrations to surfacing new claims that resonate, it’s a wake-up call for businesses still guessing what customers think.

What You’ll Learn:

Why traditional surveys fail to reveal real consumer sentiment

How structured review analysis uncovers hidden pain points and unmet needs

The risks of ignoring review data—lost loyalty, misguided fixes, and missed trends

How Consensys AI transforms raw feedback into strategic, competitive advantage

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