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Case study

Baby food trends: Uncovering what, when, and for whom.

Across markets, parents are telling brands what matters most: safety, taste, nutrition, and ease. This case breaks down how baby food preferences shift by region and child age—from daily meals in Southeast Asia to snack-ready pouches in the West. It also surfaces the importance of shelf life and emergency use, along with texture concerns as toddlers develop. For brands, aligning products with these deeply emotional and practical needs unlocks trust and preference.

What You’ll Learn:

How meal vs. snack use defines category expectations by region

What sensory and texture attributes matter most by baby age group

Why shelf life and packaging reliability are dealbreakers in emergency scenarios

Actionable insights for flavour expansion and picky-eater targeting

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